Gina Furia Rubel President / CEO
Furia Rubel
A 2022 PRNew Top Woman Awards Industry Innovator honoree, corporate and law firm leaders call on Gina for high-stakes public relations, crisis planning, and incident response support including high-profile litigation media relations. One of the most widely acknowledged experts on legal marketing and law firm public relations, Gina is a sought-after speaker and media expert. A Fellow with the College of Law Practice Management and the American Bar Foundation Fellow, Gina is listed among the Lawdragon Global 100 Leading Consultants and Strategists to the Legal Profession. She published the 2nd Edition of her book Everyday Public Relations for Lawyers, in 2019.
She founded and continues to lead Furia Rubel Communications, the award-winning PR and marketing agency that has become a leading legal marketing and professional service communications boutique. The full-service marketing and public relations shop has been listed among the leading agencies by the National Law Journal, The Legal Intelligencer, New Jersey Law Journal, and Philadelphia Business Journal. Under Gina’s direction, Furia Rubel provides strategic planning, marketing, public relations, media training, and content marketing services to a variety of specialized industries.
Gina’s legal background complements her unparalleled intuition as a client advocate and business diplomat, allowing her to partner with professional clients to achieve their objectives. She and the Furia Rubel team always focus on the clients’ unique selling proposition, brand, key messages, and target audiences. As a result, Furia Rubel has developed and executed award-winning programs with outstanding ROIs. From industry-recognized marketing campaigns to media coverage, Gina and her team deliver exceptional results. Gina didn’t discover legal communications and marketing — she just repositioned it for a new century.
While actively practicing law, Gina served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years where she conducted legal ethics reviews of other attorneys. Since then, she has become a nationally sought-after speaker and regularly presents to legal, financial, and government professionals, corporations and universities regarding ethics, legal marketing, social media, strategic public relations, crisis communications, and media training.
Often asked why, as a lawyer, she pursued a career in communications, Gina says, “The answer is simple. In marketing and public relations, we communicate a message to a target audience to achieve a desired response or outcome. This is like the practice of law except I can be more proactive and creative.”
A graduate of Drexel University and Widener University, Delaware Law School, Gina lives in Doylestown, Pennsylvania, with her husband, two children, rabbits, chickens, and dogs.
PODCAST HOST
The primary host of On Record PR, a podcast sponsored by Furia Rubel, Gina goes on the record with industry leaders such as C-suite executives, journalists, top legal marketing professionals, lawyers, DE&I advocates, and experts to discuss best practices for public relations and marketing strategies that drive business success. She welcomes suggestions for podcast guests and topics, just reach out to podcast@onrecordpr.com.
COMMUNITY ENGAGEMENT
Gina Rubel is actively involved in community organizations. She is a volunteer and child sponsor with Pearl S. Buck International, with which she has traveled to the Philippines on a cultural mission tour, and she supports the mission of CB Cares Educational Foundation. In addition, she serves as the Philadelphia Bar Association Law Firm Risk Management Committee co-chair, treasurer/secretary of The Justinian Foundation which provides scholarships to law school students in the Philadelphia region.
Gina is a member of the Legal Marketing Association for which she serves as co-chair of the Advocacy Committee and has participated on LMA’s 2021 Annual Conference Committee, the Ethics and Advertising Advocacy Working Group, and on a regional nominating committee. She also is a member of the American, Bucks, Pennsylvania and Philadelphia Bar Associations, Justinian Society (past chancellor), Philadelphia Public Relations Association, Public Relations Society of America and its Counselors Academy, and Women Owned Law for which she is a founding member and served on the advisory board. She is the past chair of the Communications Committee for the Drexel University Alumni Association for which she also served as an elected member of the Board of Governors.
Insights
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